# Change your website with a plan for what search must keep.

> A new theme, domain or platform changes more than the design. I connect the old site's valuable pages, content and search signals to the new structure, then test the journey from a search result to an enquiry or product.

[Original page](https://ramfaseo.se/en/services/wordpress-seo-migration/)

Language: en. Publisher: Ramfa SEO. Public content reference; navigation and visual presentation are omitted.

## Who this is for

For WordPress and WooCommerce businesses planning a redesign, changing URL structures or moving between platforms. Also suitable when plugin conflicts, templates or slow pages are holding an existing site back.

## What we work on

- Inventory the pages, media, search landing pages and templates that need to be retained or intentionally replaced.
- Map old URLs to useful new destinations and test redirects, loops, chains and missing pages.
- Review titles, canonical tags, language relationships, internal links, forms and measurement before launch.
- Coordinate release, verification and a practical return path with your hosting or development team.

## What you receive

- An old-to-new URL map with a decision for each important page.
- A pre-launch checklist and tested fixes for agreed WordPress, template or plugin issues.
- A release sequence, recovery plan and post-launch checks for critical journeys.

## Planning the scope

Content entry, payment integrations and a complete new store are scoped separately. Migration planning reduces avoidable errors but cannot promise zero traffic fluctuation.

## Planning this service for your site

### A sensible starting point

Start before a migration or redesign goes live. For an existing broken site, first separate urgent recovery work from improvements that can follow.

### What to prepare

Bring the current site, the proposed destination, important page types and the intended launch date. Identify who manages hosting, plugins, content and deployment.

### What changes the scope

Changing a theme is different from changing URL structure, domain or CMS. Plugin compatibility, custom templates, shop functions and content transfer need explicit scope.

### How to review the handover

Check representative old URLs, their final destinations, canonical tags and indexability. Test important forms and purchase paths too. Keep the redirect map and release decisions usable by whoever maintains the site.

## A clear way to move from diagnosis to delivery

### Understand

We review the website, your commercial priorities and the decision you need to make.

### Define

You receive a scope with priorities, responsibilities and concrete deliverables.

### Implement

I work directly on agreed changes or collaborate with your development and content teams.

### Verify

We check the implementation and agree how to follow search and business outcomes.

## Questions worth asking before you choose an SEO partner

### Should SEO be involved before the new design is built?

Yes. Navigation, URLs, templates and content requirements are easier to plan before development. An early inventory prevents important search landing pages being lost during a visual redesign.

### Can I change platform and domain together?

It is possible, but combining changes makes diagnosis harder. I review the dependencies and help decide whether a staged release or a single coordinated move is more appropriate.

### Do you replace every plugin?

No. Existing tools are assessed by what they do, their dependencies and the problem they cause. Unnecessary replacements add risk and maintenance work.

### What happens to old URLs?

Important old URLs receive a documented decision: retain, redirect to a relevant equivalent or return the appropriate removal status. Redirecting everything to the homepage is not a useful migration map.

### Can you work with my current developer?

Yes. I can own the SEO requirements and verification while your developer implements them, or take on agreed technical changes directly.

## How to choose a service and plan the work

[Choose the work your site actually needs](https://ramfaseo.se/en/services/)

## Sources and language versions

- [SV original](https://ramfaseo.se/tjanster/wordpress-seo-migrering/)
- [EN original](https://ramfaseo.se/en/services/wordpress-seo-migration/)
- [FA original](https://ramfaseo.se/fa/services/wordpress-seo-migration/)