Help shoppers discover the right category, then the right product.
A store can have thousands of products and still make the important ones difficult to find. I connect search demand to category structure, product information and internal links, while controlling the duplicate URLs created by filters and variations.
Discuss your projectWhat we work on
- Map commercial search intent to categories, subcategories, products and buying guides.
- Review filters, sorting, variants, pagination and the URLs that should be discoverable or indexable.
- Improve category copy, product detail requirements, breadcrumbs and useful internal links.
- Check product availability handling, structured data consistency and performance on store templates.
What you receive
- A category and landing-page plan tied to customer decisions.
- Template-level SEO requirements and prioritized technical fixes.
- A measurement plan separating search visibility, product discovery and commercial outcomes.
A clear way to move from diagnosis to delivery
You should know what we are solving, what happens next and what you will receive.
Understand
We review the website, your commercial priorities and the decision you need to make.
Define
You receive a scope with priorities, responsibilities and concrete deliverables.
Implement
I work directly on agreed changes or collaborate with your development and content teams.
Verify
We check the implementation and agree how to follow search and business outcomes.
Questions before we work together
Do you support WooCommerce and Shopify?
Yes. The strategy is based on the store's structure and goals, and implementation respects each platform's routing, templates and app limitations.
Should every filter page be indexed?
No. Some filter combinations answer useful search demand; others create near-duplicates. I assess demand, content and crawl behaviour before defining the rules.
What happens to sold-out products?
The right approach depends on whether stock is returning, an equivalent product exists and the page still helps visitors. A consistent policy is more useful than deleting every unavailable product.
Can you help with category content?
Yes. Category pages need to help people choose, understand the range and reach products. Content briefs cover useful comparisons, selection criteria and relevant questions.
Will you report revenue growth?
Revenue is reported when reliable measurement and access exist. I distinguish observed changes from causation and account for stock, pricing, campaigns and seasonal demand.
Tell me what your website needs to do next
Share the address, the situation and the outcome you are working towards. I'll use that context to discuss a sensible starting point.