Make the pages your customers use feel faster.
A slow product page, a jumping headline or a delayed menu can interrupt an otherwise good website. I investigate the pages and interactions that matter, then work on the loading and rendering behaviour behind the problem.
Discuss your projectWhat we work on
- Compare available field data with repeatable lab tests across important page types.
- Investigate LCP resources, image delivery, font loading and render-blocking assets.
- Review JavaScript cost, third-party tools, responsiveness and layout stability.
- Retest critical interactions, visual appearance and SEO output after changes.
What you receive
- A baseline by template with the main bottlenecks and their likely impact.
- Agreed implementation work and budgets for images, fonts and scripts.
- Comparable before-and-after tests, with field and laboratory results clearly separated.
A clear way to move from diagnosis to delivery
You should know what we are solving, what happens next and what you will receive.
Understand
We review the website, your commercial priorities and the decision you need to make.
Define
You receive a scope with priorities, responsibilities and concrete deliverables.
Implement
I work directly on agreed changes or collaborate with your development and content teams.
Verify
We check the implementation and agree how to follow search and business outcomes.
Questions before we work together
Why can PageSpeed and my own phone feel different?
Lab tests use defined devices and network conditions. Real visits vary by connection, device, location and interaction. Both kinds of evidence help diagnose the experience.
Can the design stay visually distinctive?
Yes. Clear typography, useful layout and carefully delivered images can create a strong identity without large animation libraries or unnecessary scripts.
Do you fix hosting or only front-end code?
I examine the full request and rendering path. Hosting, caching, server response and third-party dependencies may be part of the findings; the implementation scope is agreed with the team.
What are LCP, INP and CLS?
They describe loading of the main content, responsiveness to interaction and unexpected layout movement. I connect each metric to the actual page or interaction causing difficulty.
Will optimization break tracking or forms?
Those journeys are part of acceptance testing. Removing a script without understanding its purpose can break useful functionality, so changes are reviewed and tested.
Tell me what your website needs to do next
Share the address, the situation and the outcome you are working towards. I'll use that context to discuss a sensible starting point.