The practical challenge
A product catalogue can be visible in search and still make visitors work too hard. My work on Tezkar connects SEO priorities with the experience of browsing products and reaching the next step.
My responsibility
Tezkar is part of my SEO and Digital Growth Manager remit across MTC-related projects. I worked on technical delivery and the customer journey, with the site's own catalogue and commercial needs guiding the priorities.
Changes made
I reduced unnecessary scripts and styling in the browsing experience, improved the way product imagery and carousels behave on smaller screens, and corrected a responsive issue that could make products disappear when the layout changed. Search, navigation, cart and enquiry paths were checked alongside those changes.
Observed outcome
The delivered changes address concrete loading and usability problems. Private Search Console comparisons also show growth in organic visibility and clicks over comparable periods. Those figures stay private, and the search change is not attributed to a single code fix.
What carries over to other projects
Performance work is useful when the customer can still find, compare and enquire about products. This case shows that connection without exposing the site's keyword plan, internal prioritisation or implementation recipe.
These accounts are written by Ramin from his direct project work. Client performance data and proprietary strategies remain private. They are not client testimonials or third-party certifications.
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